Personal Branding in the Digital, Social and Mobile Age – Without Bullocks
One of Asia’s leading thinkers on content marketing and Head of Content Marketing & Training at Novus Asia, Andrea Edwards is also a personal branding expert, and wants to see everyone embrace social media professionally – an area she believes is still in its infancy in Asia. Andrea believes that content marketing and personal branding are inextricably linked for both business and individual success.
She shared her thoughts and provided a framework to help Gravista Leaders succeed on building our personal brands on social media. Andrea’s personal investment in social media, as well as the lessons she’s learnt along the way, fuelled yet another quality discussion at the Bank Bar and Bistro on April 27th, 2015 in Singapore – with 14 international female leaders.
To give some context on Andrea’s participation on social media, do check out her blog and her social profiles:
- Professional Facebook page
- Novus Asia Facebook page
- Novus Asia LinkedIn page
- The Twitter handle she manages for Microsoft
- The Education page she manages on Facebook for Microsoft
- And even the kid’s adventure Facebook page for Singapore for any parents in the group